A Pittsburgh realtor's AI system for answering and following up with leads
Dugan AI helps Pittsburgh realtors use AI to attract and handle more leads without a managed platform. The work is fixed-scope: rebuild lead response, follow-up, and listing content on the tools the agent already uses. The Application Blueprint is $950. A Focused Business App starts from $7,500. Ownership, running costs and support are agreed in your proposal.
What your follow-up gap could be costing you
See the gap in your own numbers.
Enter a few figures you already know. The result is an illustrative range, not a forecast and not a valuation of your business.
Two different gaps show up in one worksheet: follow-up that cools off, and AI tools that cannot verify you when a buyer asks who to hire.
Show the bands this uses
Slow band 10 / 20 / 35 percent of last year’s units. Mid band 5 / 12 / 22 percent. Fast band 0 / 5 / 10 percent. Applied only after the response and second-touch answers are set. Close rate is inferred from units and leads, then clamped between 0.5 percent and 40 percent.
Speed-to-lead: first response language and routing
A new lead should get a clear, useful first response even when you are in a showing or after hours. Dugan AI rebuilds the response language and routing so the right message goes out quickly and the lead lands in the right place on your existing tools.
- First-response messages written in your voice and reviewed by you before going live.
- Routing rules that send buyer, seller, and general questions to the correct workflow.
- Handoff points that keep human judgment in charge of high-stakes conversations.
Follow-up that does not depend on memory
Most follow-up dies because it lives in someone's head. The system documents the sequence, the timing, and the message so a lead gets consistent touchpoints without anyone having to remember the next step.
- A documented follow-up sequence tied to your CRM or contact system.
- Draft messages and reminders that fit your process instead of replacing it.
- Clear ownership so the team knows when a human step is required.
Listing content that supports both humans and AI assistants
Listing descriptions should help a buyer decide and help an AI assistant understand what you sell and where. The same plain language that converts a human reader also gives AI tools something accurate to summarize.
- Listing copy that states property type, neighborhood, and local context in plain language.
- Structured data and site content that confirm your service area and contact details.
- Review and profile signals that reinforce the listing content when AI assistants cross-check you.
Who you work with
I am Chris Dugan, based in Pittsburgh. 25 years in enterprise technology at Microsoft, Google, Oracle and Salesforce. I work in person with agents and small teams across the South Hills and Washington County, and remotely elsewhere.
You work directly with me. I define the workflow with you, build it in your own tools and test it against real work before handoff. Ownership, running costs and support are agreed in your proposal.
What I will not do
Dugan AI is an advisor, not a lead-generation agency or managed ad platform.
- Dugan AI will not run your ad account as an agency retainer.
- The work is advisory and fixed-scope: diagnose, build on your tools, validate, and hand off.
- There is no promise of a specific lead multiple, ranking, or revenue outcome.
Questions
No. Work is built on the tools you already use.
No. Engagements are fixed-scope. Ownership, running costs and support are agreed in your proposal.
South Hills and Washington County towns listed on /realtors, including Peters Township, McMurray, Canonsburg, Upper St. Clair, Bethel Park, Mt. Lebanon, Bridgeville, and Washington County.
Start with the workflow creating the most friction
Use the free Snapshot to see what AI tools can currently verify about you, or book a fit call to talk through lead response and follow-up.
Phone: +1-412-212-8197
Email: chris@dugan-ai.com