About Chris Dugan
I spent 25 years in enterprise technology at Microsoft, Google, Oracle and Salesforce, helping organizations connect technology decisions to business needs. That experience shapes how I work: understand the problem, ask better questions, and define what a useful solution needs to do.
Today, I bring that experience to small businesses and independent practices. You work directly with me, from the first conversation through the build, testing and handoff, with scope, ownership and ongoing support agreed upfront.
I built Dugan AI from the ground up using AI tools and agents to manage projects, support client follow-up, and develop websites and applications. These are tools I work with every day in my own business.
I do both.
Some providers give advice and leave the build to someone else. Others build what you specify without testing the brief.
As your advisor, I help you decide what is worth building, what it needs to do and what it will cost to run. As the builder, I build the website or the tool from that plan, test it against real work and hand it over.
Your proposal identifies what you own, which accounts you control and what it costs to run. Website care is optional. Applications have an agreed operating plan, whether I support them or hand them over to a qualified provider.
The comparison on the Services page sets advisor only, build-only agency and advisor and builder side by side.
I work with three kinds of clients. Each has a business that already runs and a clear need: a website that makes the next step clear, or a practical tool for work that repeats.
Owner-led businesses in Greater Pittsburgh that need a website built around how customers inquire or book, or a tool for the admin and follow-up that repeats every week. See how I work with small businesses.
Solo agents and small teams who need lead response and follow-up that does not depend on memory, and listings and profiles that AI tools can find and verify. See how I work with realtors, including lead response and follow-up and listings AI can find.
Established consultants and practices with paying clients and an established way of working, who want a website that makes the next step clear for clients, practical tools for the recurring client work, or both. This work is also available remotely. Start on the Practice Systems page.
Every engagement has a defined problem, scope, price and handoff.
ENGAGEMENT IN PROGRESS
For Derse Dental Strategy, the engagement has produced offer structure, booking paths, CRM and a custom assessment capture app in testing. See what has been built and what is still being prepared for real use.
Case study
The four phases of a Foundation build, diagnose, build, validate and hand off, with a case study of a McMurray practice published with permission. Results are observational, not a guarantee. Read the AI Visibility Foundation case study.
Client reviews are published on my Google Business Profile.
Client feedback
Read the Google reviews from clients who chose Dugan AI for practical AI guidance, stronger visibility, and business systems they can own.
Reviews are published on our Google Business Profile. Read reviews on Google
Greater Pittsburgh and the South Hills.
I work in person across Peters Township, McMurray, Canonsburg, Upper St. Clair, Bethel Park, Mt. Lebanon, Bridgeville, and Washington County.
Start with a conversation about the work, then agree the scope, running costs and support before I build.
Not sure AI can find and verify your business? Request a Free Snapshot. The longer story of my background is on the Chris Dugan page.
