Website Build
Starting at $3,500
A website built around your services and the way people inquire or book.
- Up to five pages
- One inquiry or booking flow
- Client-approved content
- Two revision rounds
- Training
Websites, applications and AI Visibility
Services and pricing
I build websites and practical business applications around a defined need. Start with a conversation about the work, then agree the scope, running costs and support before I build.
Websites
A clear website around your services and the way people inquire or book, for small businesses, real estate professionals and independent practices. The scope, content, revisions and handoff are agreed before the build starts.
Website + Client Journey
Starting at $5,500
A website plus the client journey behind it.
- Up to eight pages
- One CMS collection
- One defined connection to an existing tool
- No custom application included
Business applications
I help you define one recurring workflow, then build the tool around it. Roles, exports, tests and the operating plan are part of the scope.
Application Blueprint
$950
A fixed-fee plan for one workflow before anything is built.
- Workflow and roles
- Prototype direction
- Requirements
- Running-cost estimate
- Build proposal
- Credited once against a same-scope build
Focused Business App
From $7,500
A practical application for one recurring workflow.
- One workflow
- Agreed roles
- Exports
- Tests
- Operating handoff
Combined project
Scoped after discovery
Need a website and an application? I define both together and scope the project after discovery. There is no bundle price.
Established consultant or independent practice? I build websites and applications for practices. Start on the Practice Systems page.
ENGAGEMENT IN PROGRESS
Building the business behind Dr. Jen's expertise
For Derse Dental Strategy, the engagement has produced offer structure, booking paths, CRM and a custom assessment capture app in testing. See what has been built and what is still being prepared for real use.
Running costs and support
Your proposal identifies what you own, which accounts you control and what it costs to run. Website care is optional. Applications have an agreed operating plan, whether I support them or hand them over to a qualified provider.
- Website self-management
- No Dugan AI monthly fee
- You pay the platform and domain costs.
- Website care
- $175/month
- Monthly form, booking and availability checks, and up to 30 minutes of minor edits.
- Application operations
- From $450/month per app
- Infrastructure and usage are listed separately.
- Website warranty
- 30 days from acceptance
- For website builds.
Advice and the build, from one person
I work as your advisor first. I help you decide what is worth building and what it will cost to run. Then I build it, test it and hand it over. There is more on advisor and agency models.
Who you work with
- Chris Dugan, from the first conversation to handoff.
- An advisor who recommends a plan.
- A team that builds what you specify.
Deciding what to build
- I help you define the need, the scope and the running costs before any build.
- Yes. This is the main deliverable.
- Often limited to the brief you bring.
Building it
- I build the website or the tool from the agreed plan and test it against real work.
- Usually handed to someone else.
- Yes.
Where it lives
- Accounts you control, named in your proposal.
- Depends on who builds it.
- Often the provider's accounts.
After launch
- Agreed in your proposal: you manage it, optional website care, or an application operating plan with me or a qualified provider.
- Usually ends with the advice.
- An ongoing monthly fee.
Is this a fit?
A good fit if
- You have paying clients.
- You have an established way of working.
- There is one recurring workflow or one website need to improve.
- One person can make the decision.
- You are willing to test the build with real work.
Not included
- Open-ended development
- Guarantees of leads, rankings or revenue
Any ongoing support is scoped separately in your proposal.
AI Visibility
This path is for the record AI assistants read. It strengthens what search engines, maps and AI platforms can find and verify about your business. It is not a website rebuild and it is not a monthly GEO program. The full AI Visibility path explains each step.
- Free AI Visibility Snapshot
- $0
- A limited Dugan AI review of what leading AI tools can verify about your business for representative buyer-intent questions. Delivered within 2 business days.
- AI Visibility Readiness Audit
- $350
- A scored review of what AI tools see when someone searches for your service in the Pittsburgh area, delivered as a prioritized fix list. Includes a short read on operations and an optional 15-minute next-step conversation. Ongoing support is optional and scoped separately.
- AI Visibility & Authority Foundation
- from $1,200
- A one-time build of Google Business Profile, review strategy, name and phone consistency, and structured data. You keep the assets. Larger scope is quoted as a fixed-price build. Ongoing support is optional. If you want it, I scope it as an operational support plan.
Existing clients
- AI Visibility Tune-Up
- Existing clients only
- A one-time refresh of your visibility signals after a name, location, service-area or content change. Client-initiated. Never recurring.
Discuss a project
Tell me about the website or the workflow. I will tell you which starting point fits and what it costs before any work begins.
Not sure AI can find and verify your business? Request a Free Snapshot. Questions first? Read the answers to common questions or the readiness guides for Pittsburgh realtors and small businesses.