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When someone asks AI who to hire, can it verify your business?

Dugan AI is a Pittsburgh-area fixed-scope consultant for AI visibility audits covering ChatGPT, Claude, Gemini, Grok, Perplexity, Google AI Overviews, and Maps-style answers. Work starts with the free AI Visibility Snapshot and the $350 Readiness Audit. You own what we build. No monthly retainer required.

Dugan AI is a Pittsburgh-area fixed-scope consultant for AI search visibility. If that information is missing, inconsistent, or hard for machines to parse, the model has no reliable basis to name you. Dugan AI helps Pittsburgh-area businesses measure those signals, prioritize the gaps, and build the agreed foundation.

No guaranteed rankings, citations, or recommendations. No required monthly retainer.

Get your free SnapshotBook a Free 15-Minute Fit Call

What AI systems use to identify a local business

Answer engines do not “rank a page” the way a classic blue-link list does. They retrieve entities they can resolve with confidence. For a Pittsburgh-area service business, that usually starts with four public-signal groups:

That framing follows Google’s own generative-AI search guidance: strengthen the local business profile, keep technical structure crawlable and indexable, and publish information people can use. It is not a promise that any model will cite the business.

Choose the right starting point

Start with the level that matches what you know today. The Snapshot is an initial view. The Audit is a scored diagnosis. The Foundation implements the agreed priority layer. The Tune-Up refreshes existing signals after a significant change.

Diagnostic

Free AI Visibility Snapshot

$0

A limited Dugan AI review of what leading AI tools can verify about your business for representative buyer-intent questions. Delivered within 2 business days.

Value: You leave with a plain-English first look - not a guess and not a multi-week audit.

A good starting point when:

  • You do not know how your business appears when a buyer asks an AI tool for help in your market.
  • You want an initial view before paying for a deeper review.
  • You can provide the business, audience, geography, and service information needed for a representative check.

What it is: A limited Snapshot based on representative questions.

What it is not: A comprehensive audit, ranking report, implementation plan, or guarantee of future visibility.

Get your free Snapshot

Diagnostic

AI Visibility Readiness Audit

$350

A scored review of what AI tools see when someone searches for your service in the Pittsburgh area, delivered as a prioritized fix list.

Value: You leave knowing which gaps matter first - so you do not spend the next quarter on low-leverage edits.

Best for: A business that wants a deeper diagnosis before deciding what to change or implement.

The engagement includes:

  • A scored review of the current visibility signals in the agreed scope.
  • A prioritized fix list that separates foundational gaps from lower-priority work.
  • A closing summary of what the review revealed.
  • An optional free 15-minute conversation about the appropriate next step.

The Audit identifies and prioritizes work. It does not automatically include implementation.

Book a fit call

Core implementation

AI Visibility Foundation

$1,200

A focused build of the foundational signals: Google Business Profile, review strategy, name and phone consistency, and structured data.

Value: You leave with the agreed foundation implemented and documented, not a list of recommendations sitting in email.

Best for: A business ready to correct and strengthen the agreed foundational layer rather than stop with a diagnosis.

Why these four elements:

Google’s guidance for generative AI features on Search still starts with foundational SEO and accurate local-business details. The Foundation stays inside that layer.

  • Google Business Profile foundations. Complete and align the profile fields search and AI systems already use for local entities: identity, categories, services, hours, and service area.
  • Name and phone consistency. Reduce conflicting public details that make a business harder to resolve as one entity.
  • Practical review strategy. Define how the business requests and responds to reviews in a way it can actually maintain. This is not purchased reviews and not a rating guarantee.
  • Structured data. Add machine-readable organization and service information on agreed pages so crawlers do not have to infer the basics from unstructured text. Structured data supports overall SEO. It is not a special AI ranking hack.

The engagement focuses on:

  • Google Business Profile foundations.
  • A practical review strategy.
  • Consistent business name and phone information.
  • Structured data that helps machines understand the business.
  • A closing summary and ownership handoff.

The exact implementation scope must be agreed before work begins. The Foundation does not guarantee inclusion, placement, ranking, citations, leads, or revenue. It does not include ongoing posting, review generation as a managed service, or a monthly visibility retainer.

Book a fit call

Refresh

AI Visibility Tune-Up

$350 to $500, one time, client-initiated

One time. Client initiated. Never recurring.

A refresh of visibility signals after a name change, a location change, a service-area change, or a significant content update. Never recurring.

Value: You correct drift after a real business change without signing a maintenance plan.

Best for: A prior or established visibility foundation that needs to be checked and refreshed after a material change.

This is not an automatic maintenance plan or subscription. Scope and price are confirmed before work begins.

Book a fit call

How AI visibility applies to your market

See how AI visibility shows up for specific Pittsburgh-area audiences.

Realtors

Small Business

Process

  1. Step 1: DiagnoseReview what AI tools and public sources can find and verify within the agreed scope. Separate foundational gaps from optional work.1

    Diagnose

    Review what AI tools and public sources can find and verify within the agreed scope. Separate foundational gaps from optional work.

  2. Step 2: BuildFor implementation engagements, complete the agreed priority layer in the appropriate accounts, pages, or technical assets.2

    Build

    For implementation engagements, complete the agreed priority layer in the appropriate accounts, pages, or technical assets.

  3. Step 3: ValidateReview the completed work against the agreed scope and fix what falls short.3

    Validate

    Review the completed work against the agreed scope and fix what falls short.

  4. Step 4: Hand offDocument the result and transfer ownership. No required monthly retainer.4

    Hand off

    Document the result and transfer ownership. No required monthly retainer.

The work is collaborative, but it is not left as a stack of recommendations. The engagement is designed to leave you with documented decisions and usable operating assets.

In practice

How the Foundation actually runs

The Foundation is not a stack of recommendations sitting in email.

I diagnose the public signals first. Then I write the priority layer so the client’s existing vendor can implement it without guessing at scope. We check the live result against that layer. Then ownership goes back to the client.

Diagnose. Build. Validate. Hand off.

Highlights from two active engagements are summarized below.

Foundation · Real estate

South Hills residential real estate team

A producing residential team already had a marketing vendor on the live site. Dugan AI does not take over that site. We diagnose what answer engines can actually verify, then write a vendor-ready specification the existing team can deploy.

How we worked

  • Diagnose: crawler access, structured data, and identity conflicts across the website, Google Business Profile, listing portals, the brokerage profile, and LinkedIn. One missing credential signal was blocking a clean luxury-entity read.
  • Build: a site-schema and crawler spec for the vendor; an entity-consistency kit (one name, phone, and identity across every public profile); editorial briefs in the agent’s voice for the questions buyers actually ask AI tools; a dated, repeatable local market-report template the team can refresh each quarter.
  • Validate: the vendor deploys; we check the live pages and Rich Results. Market figures have to be first-party. Third-party portal stand-ins are labeled and replaced before publish.
  • Hand off: the client keeps the vendor relationship and names who owns the quarterly refresh. Dugan AI does not stay on the site.

What this reinforces: we work through the people already on the account. We do not replace the agency. We do not log in and “just fix the site.”

Foundation · Local clinic

South Hills multi-provider health clinic

A clinic that had changed locations. Public listings still mixed the old city, the old address, and duplicate provider records. The website lives on a healthcare platform, so implementation goes through that vendor, not through a Dugan AI login.

How we worked

  • Diagnose: a scored baseline of what ChatGPT, Gemini, Grok, and Perplexity could verify. Entity consistency was the ceiling. Until name, address, phone, and credentials matched, new content would not land.
  • Build: one canonical identity record and a directory-correction kit; Google Business Profile rebuilt for the current location; a schema and robots.txt spec the platform vendor can apply; service-page drafts held until schema is live and the clinicians have approved the copy; a practical in-office review request and response routine the staff can run.
  • Validate: source-pull the homepage schema until address, phone, hours, and providers actually appear. Clinical copy is not published until both doctors sign off. No patient information is used.
  • Hand off: remaining profile photos, review process, and posting cadence stay with the clinic team. The last Foundation artifact is a locked baseline of the same buyer questions, so later Tune-Ups have a starting line.

What this reinforces: identity first, then structure, then content. We spec for the platform of record. The client owns approvals, and they own the result.

Book a fit call

Common questions

Not sure where to begin?

Start with the free Snapshot if you need an initial view. Book a fit call if you already know you need diagnosis or implementation.

Get your free SnapshotBook a Free 15-Minute Fit Call

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